{"id":14970,"date":"2021-07-30T14:33:46","date_gmt":"2021-07-30T19:33:46","guid":{"rendered":"https:\/\/tachuela.mx\/blog\/from-storytelling-to-storydoing\/"},"modified":"2025-08-12T13:32:58","modified_gmt":"2025-08-12T18:32:58","slug":"from-storytelling-to-storydoing","status":"publish","type":"post","link":"https:\/\/tachuela.dev\/en\/blog\/from-storytelling-to-storydoing\/","title":{"rendered":"From Storytelling to Storydoing"},"content":{"rendered":"\r\n<p>At some point in our lives, we have heard about storytelling, as it is considered one of the most long-standing content marketing modalities that exist to immediately connect with people through stories related to their brand\/product, always keeping in mind its objective so that they feel identified.<\/p>\r\n\r\n\r\n\r\n<p>However, within our digital era, we can continue looking for more options to capture the user\u2019s attention, making them get involved and become the protagonist of their own story.<\/p>\r\n\r\n\r\n\r\n<h2 style=\"display: none;\">Storytelling<\/h2>\r\n\r\n\r\n\r\n<p>That is why it is time to move from storytelling to storydoing.<\/p>\r\n\r\n\r\n\r\n<p id=\"pero-en-si-que-es-el-storydoing\">But what exactly is storydoing?<\/p>\r\n\r\n\r\n\r\n<p>Storydoing is a great technique based on online media, which naturally presents each of the actions within the stories; in this case, consumers are the protagonists of the actions because they are the ones who truly live and have experiences with the brand.<\/p>\r\n\r\n\r\n\r\n<p>In addition, this strategy can provide great benefits to your company, such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Helping to improve return on investment within campaigns.<\/li>\r\n<li>Increasing brand credibility, making it trustworthy.<\/li>\r\n<li>Encouraging recommendations.<\/li>\r\n<li>Greater positioning in customers\u2019 minds.<\/li>\r\n<li>Lower <a href=\"https:\/\/tachuela.mx\/en\/\" data-type=\"URL\" data-id=\"https:\/\/tachuela.mx\/en\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> budgets needed (compared to other strategies).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Follow us on our <a href=\"https:\/\/www.instagram.com\/tachuela.mkt\/\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/tachuela.mkt\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> to stay informed about the latest market trends.<\/p>\r\n\r\n\r\n\r\n<p>By: Paulina.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>At some point in our lives, we have heard about storytelling, as it is considered one of the most long-standing content marketing modalities that exist to immediately connect with people through stories related to their brand\/product, always keeping in mind its objective so that they feel identified. However, within our digital era, we can continue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[74,93,72,73],"tags":[],"class_list":["post-14970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en","category-creatividad-en","category-digital-en","category-growth-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/comments?post=14970"}],"version-history":[{"count":2,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14970\/revisions"}],"predecessor-version":[{"id":15001,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14970\/revisions\/15001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media\/13201"}],"wp:attachment":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media?parent=14970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/categories?post=14970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/tags?post=14970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}