{"id":14964,"date":"2021-09-28T11:00:04","date_gmt":"2021-09-28T16:00:04","guid":{"rendered":"https:\/\/tachuela.mx\/blog\/most-popular-marketing-strategies-to-use\/"},"modified":"2025-08-12T10:41:07","modified_gmt":"2025-08-12T15:41:07","slug":"most-popular-marketing-strategies-to-use","status":"publish","type":"post","link":"https:\/\/tachuela.dev\/en\/blog\/most-popular-marketing-strategies-to-use\/","title":{"rendered":"Most Popular Marketing Strategies to Use"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8 Most Popular Digital Marketing Strategies of 2021<\/span><\/h1>\n\n<p><span style=\"font-weight: 400;\">As an expert <span style=\"color: #0000ff;\"><a href=\"https:\/\/tachuela.mx\/2018\/07\/11\/que-es-growth-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Growth Marketing<\/a><\/span> agency, at Tachuela we know perfectly<\/span> <b>well which marketing strategies are ideal<\/b><span style=\"font-weight: 400;\"> for each type of client. Not all companies are the same, and although they belong to the same industrial or commercial sector, they do not always have the same objectives when they come to us. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">There are many digital marketing strategies, and there are many good examples that confirm their effectiveness. Therefore, so as not to go on too long and to give you the best information, we have created a list of the seven that have given us the best results so far in 2021; in addition, we will give you a quick explanation of the most important points in each. <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is a Digital Marketing Strategy?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">At Tachuela, we understand a digital marketing strategy as the way to use the resources a company has to increase sales or gain an advantage over its competitors in specific areas. To do this, we create a plan where we set out the company\u2019s objectives and, based on them, determine what we can do. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">This is not done randomly; the company\u2019s objectives are the key piece because the goal is to reach and exceed them in the shortest possible time. The way to  <\/span><b>them is with the well-known acronym SMART<\/b><span style=\"font-weight: 400;\">, which stands for: Specific (S), Measurable (M), Achievable (A), Realistic (R), and Time-bound (T). <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">With this in mind, when we create a digital marketing strategy, we make sure it has certain characteristics and is truly effective. Regardless of the client or the goals they have, with these factors as a guide, we manage to create a plan that meets them and more than that: <\/span><\/p>\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fully understand clients and buyers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your brand more recognizable in the market.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen the relationship with your current customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Satisfy the needs of your buyers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exceed your clients\u2019 expectations with your service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase their sales consistently.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make their company\u2019s growth permanent.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stand out against your main competitors.<\/span><\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marketing Strategies: Tachuela\u2019s 7<\/span> <h3><span style=\"font-weight: 400;\">Content Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">Although<\/span><b> we can\u2019t say there is one marketing strategy better than another<\/b><span style=\"font-weight: 400;\">, when it comes to digital marketing, content creation is one of the most common and widely used options, regardless of the company\u2019s field. The search for information and all kinds of data on the internet makes this essential for anyone who wants to rank on the web. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">We could say<\/span><b> it is the basic marketing strategy and that it will inevitably deliver good results<\/b><span style=\"font-weight: 400;\">We could say it is the basic marketing strategy and that it will inevitably deliver good results, whether you sell makeup online or are looking to promote an event like Cirque Du Soleil. Basically, this strategy  <\/span><b>consists of creating original, valuable content<\/b><span style=\"font-weight: 400;\"> that is useful to the client and convinces them to make a purchase.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">It<\/span><b> must be useful, relevant<\/b><span style=\"font-weight: 400;\"> and aimed at meeting the needs of your customers and potential buyers. Creating and publishing blogs, pages, videos, photos, or infographics is one way to work this strategy; many choose to make e-books or even podcasts\u2014it will depend on each company. <\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">Loyalty Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">This is<\/span> <b>one of the basic <a href=\"https:\/\/tachuela.mx\/2021\/05\/02\/tips-para-aumentar-el-trafico-en-tu-sitio-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategies<\/a><\/b><span style=\"font-weight: 400;\"> that has been used long before the digital world existed. The main purpose of this type of strategy is to create loyal customers for your brand so that they are not just one-time buyers but come back regularly to purchase your products and services. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Attracting customers is an easy task compared to the work it takes to keep them as regular consumers. For this  <\/span><b>, it is very important to study and understand customers<\/b><span style=\"font-weight: 400;\">, from their main tastes to their shopping habits. This will help us determine the best way to create a lasting and profitable bond for your company. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Beyond simply offering a discount, a loyalty marketing strategy<\/span> <b>considers other methods such as well-planned programs<\/b><span style=\"font-weight: 400;\"> and very personalized attention for each person. This will help them \u201cmarry\u201d your brand and the services you offer, giving you a continuous income stream. <\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">Video Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">While this type of marketing strategy can easily fall into content marketing, the spread of videos through social networks has made us perfect the way we capture customers\u2019 attention and create genuine interest. With so many videos online,  <\/span><b>it\u2019s necessary to make them more attractive and engaging<\/b><span style=\"font-weight: 400;\"> for potential customers.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">To<\/span> <b>create a good video as part of a marketing strategy<\/b><span style=\"font-weight: 400;\"> , it\u2019s necessary to take care of everything from its length to the narrative script it will follow, in order to attract potential customers. Testimonials, tutorials, or interviews\u2014the type of content can vary depending on the company being worked with. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Most companies seek to promote their main products and services on social media with short videos that can reach more people. It is not only a quick and simple way to introduce yourself but also  <\/span><b>one of the most effective on <a href=\"https:\/\/www.instagram.com\/tachuela.mkt\/\" target=\"_blank\" rel=\"noreferrer noopener\">social networks<\/a> <\/b><span style=\"font-weight: 400;\">and one that reaches the most people quickly.<\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">E-mail Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">This<\/span> <b>was one of the first digital marketing strategies implemented<\/b><span style=\"font-weight: 400;\"> and consists of sending the most relevant information about your products and services via email to your existing clients and to those who could become buyers. It is especially effective in keeping them attracted to your brand. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The<\/span> <b>results of an <a href=\"https:\/\/tachuela.mx\/2021\/05\/14\/la-magia-detras-de-nuestra-organizacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> plan are among the best<\/b><span style=\"font-weight: 400;\">, as it not only helps retain existing clients but is also effective in convincing those who have not yet decided to make a purchase. However, it is more complicated than just sending a series of emails with your products. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">It is extremely important that the profile database is of quality and that the information they receive is relevant to them. One of the best ways to capture them is with a pop-up on your website or the information from those who have already been your buyers. The key is   <\/span><b>to create a direct communication channel<\/b> <span style=\"font-weight: 400;\">with them.<\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">Although many have criticized this type of marketing strategy<\/span><b>, it is one of those that can create the greatest credibility for a brand.<\/b><span style=\"font-weight: 400;\">. Without a doubt, the results it offers are very good, especially for attracting new clients in a particular sector. This has led many to see it as an excellent option for positioning themselves on the internet. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The most important thing for a digital marketing strategy like this is to select who will be the influencers representing your brand. The  <\/span><b>goal is to reach their main audience<\/b><span style=\"font-weight: 400;\"> so that they all become potential customers. The influencer must speak naturally about your brand and recommend it to their followers for its benefits. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">He or she will become a kind of ambassador or representative of your company; therefore, <\/span>i<b>t is vital to choose the best option.<\/b><span style=\"font-weight: 400;\">. A good example of this is how makeup brands and stores work with girls who do beauty tutorials online. They can promote these types of products better than anyone else. <\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">Engagement Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">Social networks have led to the creation of new forms of marketing and strategies different from the usual, and this is a great example of that. Companies like Netflix  <\/span><b>seek the participation of their followers<\/b> <span style=\"font-weight: 400;\">and subscribers in posts, whether with images, videos, or simple comments.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Although<\/span> <b>it is not a type of marketing strategy that <\/b><span style=\"font-weight: 400;\">directly generates sales, it does create<\/span> <i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\"> or a bond with its main customers. When the goal is to position a brand or make it known to more people on the web, this is a strategy that can be followed. The key with this strategy is to create dialogue between your company and your main consumers.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">To achieve this participation from your customers with your brand<\/span><b>, it is important that the content you create attracts their attention<\/b><span style=\"font-weight: 400;\"> and is what sparks the conversation. In the end, content creation remains the foundation for any other digital marketing strategy. <\/span> <\/p>\n\n<h3 class=\"wp-block-heading\"><h3><span style=\"font-weight: 400;\">Affiliate Marketing<\/span><\/h3><\/h3>\n\n<p><span style=\"font-weight: 400;\">This marketing strategy is not applicable to many companies, as<\/span><b> it consists of affiliating with a brand or product with the aim of promoting or selling it<\/b><span style=\"font-weight: 400;\"> in exchange for a fixed commission for each purchase you generate. This is set from the beginning and is an excellent advantage for both your company and your affiliate\u2019s. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">A good<\/span> <b>example of this marketing strategy is Amazon<\/b><span style=\"font-weight: 400;\">, which from its beginnings offered its affiliates the possibility to sell its products directly and promote them on their website, while the company earned a profit. The company promoted them on its main page, its social networks, and even in the newsletter to all its buyers. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The<\/span> <b>important thing is to affiliate with companies that belong to or are in a commercial sector similar<\/b><span style=\"font-weight: 400;\"> to yours and to show that you have a good traffic volume that ensures their sales will increase. The earnings will continue, and you can maintain or even increase them as you gain more affiliates. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The<\/span> <b>results of these marketing strategies are undeniable<\/b><span style=\"font-weight: 400;\"> , and at Tachuela we know this perfectly, as well as which are the best depending on the company and its goals. If you want to get more profits for your business, we are the growth marketing agency you should  <\/span><a href=\"https:\/\/tachuela.mx\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">contact<\/span><\/a><span style=\"font-weight: 400;\"> right now.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 Most Popular Digital Marketing Strategies of 2021 As an expert Growth Marketing agency, at Tachuela we know perfectly well which marketing strategies are ideal for each type of client. Not all companies are the same, and although they belong to the same industrial or commercial sector, they do not always have the same objectives [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[86,87],"class_list":["post-14964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-estrategias-de-marketing-en","tag-marketing-digital-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/comments?post=14964"}],"version-history":[{"count":1,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14964\/revisions"}],"predecessor-version":[{"id":14965,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/14964\/revisions\/14965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media\/13205"}],"wp:attachment":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media?parent=14964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/categories?post=14964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/tags?post=14964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}