{"id":13646,"date":"2021-06-30T13:57:46","date_gmt":"2021-06-30T18:57:46","guid":{"rendered":"https:\/\/tachuela.mx\/uncategorized\/tachuela-marketing-agency\/"},"modified":"2023-11-27T14:41:40","modified_gmt":"2023-11-27T19:41:40","slug":"tachuela-marketing-agency","status":"publish","type":"post","link":"https:\/\/tachuela.dev\/en\/blog\/tachuela-marketing-agency\/","title":{"rendered":"Tachuela: marketing agency"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">When talking about a marketing agency, most people do not know what functions it performs. Unfortunately, there is confusion between marketing agencies and advertising agencies.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Despite this, many things make them different. Tachuela is an integrated marketing agency, specialized in digital tools. Our services are as follows:<\/span><\/p>\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Performance:<\/b><span style=\"font-weight: 400;\"> we take care of implementing all the necessary tools to get the best performance and convert your target market.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Big data: <\/b><span style=\"font-weight: 400;\">we help you generate impacts, in specific segments or users who have had contact with your brand.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Strategic planning: <\/b><span style=\"font-weight: 400;\">we study your business, you, your competitors and your <span style=\"text-decoration: underline;\"><a href=\"https:\/\/tachuela.mx\/digital\/que-es-growth-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>competitors and activities<\/strong><\/a><\/span> to understand your market and make strategies that are congruent with your campaigns.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>We make budgets:<\/b><span style=\"font-weight: 400;\"> and not only that, we also design the whole multimedia plan so that you can implement it.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Multichannel: <\/b><span style=\"font-weight: 400;\">we play with online and offline strategies that allow interaction between brand and user in different communication channels.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Social media management:<\/b><span style=\"font-weight: 400;\"> We plan your social media strategy and execute the different campaigns for your community.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Content:<\/b><span style=\"font-weight: 400;\"> we also use <\/span><i>\n  <span style=\"font-weight: 400;\">storytelling <\/span>\n<\/i><span style=\"font-weight: 400;\">creative in graphic design and audiovisual content<\/span><\/li><\/ul>\n\n<p><span style=\"font-weight: 400;\">However, there are things we must clarify as <strong>each marketing agency is different<\/strong> and may or may not handle more services for you and your brand.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is a marketing agency?<\/span><span style=\"font-weight: 400;\"><\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">It is a company that specializes in providing advice to <\/span><b>providing advice to companies<\/b><span style=\"font-weight: 400;\">, <\/span><b>brands<\/b><span style=\"font-weight: 400;\"> o <\/span><b>individuals<\/b><span style=\"font-weight: 400;\">  on market research and consumer needs. What for? To enhance it!<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the functions of a marketing agency?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">This is strategic planning, marketing agencies draw up the necessary strategies to develop an optimal action plan for the company. Among the most popular services are:<\/span><\/p>\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Create better channels to communicate with your customers<\/b><span style=\"font-weight: 400;\">. The aim is to open  <\/span><b>social networks<\/b><span style=\"font-weight: 400;\">, <\/span><b>generate advertisements<\/b><span style=\"font-weight: 400;\"> or simply <\/span><b>to promote the communication<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Designing the messages to be conveyed<\/b><span style=\"font-weight: 400;\">. <\/span><b>You cannot give wrong or inadequate messages<\/b><span style=\"font-weight: 400;\"> or inappropriate messages in any of your channels, which is why marketing agencies are dedicated to this.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Market segmentation<\/b><span style=\"font-weight: 400;\">. The<\/span> <b> market research will help<\/b><span style=\"font-weight: 400;\"> research will help you to <\/span><b>segment your market<\/b><span style=\"font-weight: 400;\"> and thus, focus on what is really important to highlight your service, product or brand.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Interpret results<\/b><span style=\"font-weight: 400;\">. The  <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/tachuela.mx\/digital\/cual-es-la-metrica-mas-importante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>metrics<\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">  are important! For this reason, the  <\/span><span style=\"text-decoration: underline;\">\n  <a href=\"https:\/\/tachuela.mx\/?p=9702\" target=\"_blank\" rel=\"noopener\">\n    <b>marketing agencies<\/b>\n  <\/a>\n<\/span><span style=\"font-weight: 400;\"> are dedicated to letting you know if everything they&#8217;ve done so far has worked.<\/span><\/li><\/ul>\n\n<p><span style=\"font-weight: 400;\">These agencies carry out complex jobs, not only managing social networks <\/span><b>social networks<\/b><span style=\"font-weight: 400;\">but also the <\/span><b>market research<\/b><span style=\"font-weight: 400;\">, <\/span><b>elaboration of SWOT analysis<\/b><span style=\"font-weight: 400;\">, <\/span><b>message optimization <\/b><span style=\"font-weight: 400;\">and they do it in conjunction with the <\/span><b>4 P&#8217;s<\/b><span style=\"font-weight: 400;\"> of marketing which are:<\/span><b><\/b><\/p>\n\n<ul class=\"wp-block-list\"><li style=\"text-align: justify;\" aria-level=\"1\"><b>Product.  <\/b><span style=\"font-weight: 400;\">It is the basis of any marketing strategy; it is the object through which we seek to satisfy the needs of the target audience.<\/span><\/li><li aria-level=\"1\"><b>Point of sale.  <\/b><span style=\"font-weight: 400;\">Strategic marketing locations, such as social networks, an online store or a physical store.<\/span><\/li><li aria-level=\"1\"><b>Price.  <\/b><span style=\"font-weight: 400;\">It is the value given to the product or service, it is a very important decision made by marketing agencies, but not by advertising agencies.<\/span><\/li><li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Promotion.<\/b><span style=\"font-weight: 400;\">  These are the marketing actions that will be implemented to highlight the product or service in question.<\/span><\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who works in a marketing agency?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Working in marketing agencies is not for everyone and some marketing agencies tend to specialize in social networks or basically go digital. Some of the professional profiles are:<\/span><\/p>\n\n<ul class=\"wp-block-list\"><li><b>Community manager.<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/es-la.facebook.com\/tachuelamx\/\" target=\"_blank\" rel=\"noopener\">Social networks<\/a> help people or companies to interact and attract customers, so a community manager is necessary to manage the online community.<\/span><\/li><li><span><b>SEO Specialist<\/b><\/span><span style=\"font-weight: 400;\">. Website positioning has made SEO specialists indispensable to digital marketing agencies because words also have a lot of power.<\/span><\/li><li><b>SEM Specialist<\/b><span style=\"font-weight: 400;\">. It complements the SEO specialist with the difference that its objective is to improve web positioning through paid search results.<\/span><\/li><li><b>Social media strategist<\/b><span style=\"font-weight: 400;\">. This is the person who will be in charge of designing the global strategy in social networks and who is constantly evolving.<\/span><\/li><\/ul>\n\n<p><span style=\"font-weight: 400;\">Other specialists are also needed, such as <\/span><b>graphic designers<\/b><span style=\"font-weight: 400;\">, <\/span><b>lawyers<\/b><span style=\"font-weight: 400;\">, <\/span><b>accountants<\/b><span style=\"font-weight: 400;\"> and even <\/span><b>project managers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Advantages of hiring a marketing agency<\/span><\/h2>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Security<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">The services offered by a <\/span><b>marketing agency <\/b> <span style=\"font-weight: 400;\">are not playing. They know what they are doing and the steps to follow to position your product or brand, plus they will know <a href=\"https:\/\/tachuela.mx\/en\/success-stories\/\" target=\"_blank\" rel=\"noopener\">\n  <span style=\"text-decoration: underline;\">\n    <strong>the expected results<\/strong>\n  <\/span>\n<\/a> and the time in which they will achieve them.<\/span><\/p>\n\n<p><b>You have a contract backing, tons of experience<\/b><span style=\"font-weight: 400;\">tons of experience and a whole team working on your account to position you.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Equipment at your disposal<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">The <\/span><b>digital marketing agencies<\/b><span style=\"font-weight: 400;\"> are made up of a team with different skills, ranging from <\/span><b>graphic designers<\/b><span style=\"font-weight: 400;\"> to <\/span><span style=\"text-decoration: underline;\">\n  <a href=\"https:\/\/tachuela.mx\/digital\/herramientas-basicas-para-aprender-a-programar\/\" target=\"_blank\" rel=\"noopener\">\n    <b>programmers<\/b>\n  <\/a>\n<\/span><span style=\"font-weight: 400;\"> y <\/span><b>project managers<\/b><span style=\"font-weight: 400;\">. These profiles will help your business grow because each one is an expert in his or her area.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Trained professionals<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Courses and certifications have come to save us all. The  <\/span><a href=\"https:\/\/tachuela.mx\/life-style\/maneras-efectivas-de-realizar-home-office-sabes-como-lidiar-con-ello\/\" target=\"_blank\" rel=\"noopener\">\n  <span style=\"text-decoration: underline;\">\n    <b>constant training is a virtue<\/b>\n  <\/span>\n<\/a><span style=\"font-weight: 400;\">We assure you that all professionals have the necessary preparation to take you and your brand to success.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Consulting<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Almost always, when you hire a marketing <\/span><b>marketing agency<\/b><span style=\"font-weight: 400;\">  you have a free consultation. Which, if necessary, the  <\/span><b>team will contact you and inform you if your business is definitely in &#8220;bad shape&#8221;.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Impartiality<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">This advantage lies in the fact that a computer outside of your own will be able to tell you <\/span><b>what&#8217;s going on<\/b><span style=\"font-weight: 400;\"> y <\/span><b>how it can be fixed<\/b><span style=\"font-weight: 400;\"> creative strategies to help you achieve your objectives.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Backup history<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">It must be difficult to trust a digital marketing agency that has no track record, however, Tachuela has everything to help your product or service grow and if we don&#8217;t convince you yet, see our <a href=\"https:\/\/tachuela.mx\/en\/success-stories\/\" target=\"_blank\" rel=\"noopener\">success stories<\/a>.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">We invite you to continue reading our <\/span><strong>\n  <a href=\"https:\/\/tachuela.mx\/en\/blog\/\" target=\"_blank\" rel=\"noopener\">\n    <span style=\"text-decoration: underline;\">blog<\/span>\n  <\/a>\n<\/strong><span style=\"font-weight: 400;\"> for more interesting information like this!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When talking about a marketing agency, most people do not know what functions it performs. Unfortunately, there is confusion between marketing agencies and advertising agencies. Despite this, many things make them different. Tachuela is an integrated marketing agency, specialized in digital tools. Our services are as follows: Performance: we take care of implementing all the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[73],"tags":[],"class_list":["post-13646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/comments?post=13646"}],"version-history":[{"count":2,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13646\/revisions"}],"predecessor-version":[{"id":13648,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13646\/revisions\/13648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media\/13230"}],"wp:attachment":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media?parent=13646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/categories?post=13646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/tags?post=13646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}