{"id":13643,"date":"2021-06-30T14:31:25","date_gmt":"2021-06-30T19:31:25","guid":{"rendered":"https:\/\/tachuela.mx\/uncategorized\/local-seo-in-digital-marketing\/"},"modified":"2023-11-27T14:39:44","modified_gmt":"2023-11-27T19:39:44","slug":"local-seo-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/tachuela.dev\/en\/blog\/local-seo-in-digital-marketing\/","title":{"rendered":"Local SEO in Digital Marketing"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"http:\/\/tachuela.mx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Tachuela<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\"> we use several ways to position your company over others, however, local SEO is an underused strategy that helps position many businesses over others, even if they pay.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes when we perform searches we can get very specific, for example: <strong>\n  <a href=\"https:\/\/tachuela.mx\/blog\/que-necesitas-para-emprender-marketing-digital-cancun\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing in Cancun<\/a>\n<\/strong> and if you don&#8217;t believe what we say, just go to your search engine and check the searches that can be attached to your words after typing them:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Lawyers near me<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Restaurants in Cancun<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Digital Marketing in Benito Ju\u00e1rez<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Do you know what this is called?<\/span>  Well, here we inform you! It is called  <\/span><b>Local SEO<\/b><span style=\"font-weight: 400;\">But what is local SEO?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, the <a href=\"https:\/\/novicell.es\/es\/blog\/seo-local-google-my-business-en-2021-guia-completa\/\" target=\"_blank\" rel=\"noopener\"><b>Local SEO<\/b><\/a> refers to the set of web positioning techniques, which are always (or almost always) aimed at increasing the visibility of a website or business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In searches by all kinds of users around the globe, as a first hint and even a tip, some SEO tools (including G Suite) allow you to configure your ads or display them in different languages. However, in local SEO you are looking for products or services in a specific location, as in the examples I mentioned above.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are two ways in which <a href=\"https:\/\/tachuela.mx\/blog\/cual-es-la-metrica-mas-importante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>this strategy can be successful<\/strong><\/span> <\/a>The first is to look for a product or service, exactly the same as the one offered, but perhaps without the geographic area. The second is that by searching for the location (thanks to local SEO) and searching for related products, what is offered appears here.  <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s take as an example an <\/span><b>digital<\/b> <b>Digital Marketing<\/b> <b>at<\/b> <b>Cancun<\/b><span style=\"font-weight: 400;\">There would be a lot of potential clients, but with the use of <\/span><b>local SEO <\/b><span style=\"font-weight: 400;\">and spreading the right valuable content with this strategy, the desired agency would appear as the first option.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Google My Business the auxiliary tool for local SEO<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">And we have arrived at the second tip and this free tool that Google gives us access to, allows us to link our presence on the Internet either with a physical location or in your case, the right environment as is the case now with the<\/span><b> online stores<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once inside, we will have to fill out a company form that will include information about the business, as well as its social networks and contact information. After several panels, we finish configuring the different options provided.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the end we will be able to see that <span style=\"text-decoration: underline;\"><a href=\"https:\/\/tachuela.mx\/blog\/marketing-digital-en-cancun-que-puede-hacer-por-tu-empresa\/\" target=\"_blank\" rel=\"noopener\"><strong>the company will be visible<\/strong><\/a><\/span> in a public way to those users that make a search that has to do with the product or service that we offer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Either because they are close to our location (<\/span><a href=\"https:\/\/tachuela.mx\/servicios\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><b>Digital Marketing<\/b><\/span><\/a><span style=\"font-weight: 400;\">) or on the other hand, the search intention is located in a specific geographic place (<\/span><b>Cancun<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the place where a series of businesses that meet these search conditions will be listed, it is called &#8220;Local Pack&#8221;.<\/span><b>\n  <i>Local Pack<\/i>\n<\/b><span style=\"font-weight: 400;\">&#8220;. So, if we want  <\/span><b>Digital Marketing Cancun <\/b><span style=\"font-weight: 400;\">to be at the top of that list, it is necessary to perform the optimization of the <\/span><b>optimization of the profile<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among all the options that <\/span><i>\n  <span style=\"font-weight: 400;\">Google My Business<\/span>\n<\/i><span style=\"font-weight: 400;\"> offers us, we highlight the possibility that customers can make ratings and reviews about the business, which represents points in our favor, serving as recommendations to future customers who come to consult similar searches. <\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will basically help us to improve our online <\/span><span style=\"text-decoration: underline;\">\n  <a href=\"https:\/\/tachuela.mx\/en\/success-stories\/\" target=\"_blank\" rel=\"noopener\">\n    <b>online reputation<\/b>\n  <\/a>\n<\/span><span style=\"font-weight: 400;\">. So, if we continue with the example, if several customers leave excellent reviews to  <\/span><b>Digital Marketing Cancun<\/b><span style=\"font-weight: 400;\">We are probably the first agency to appear and the first to be contacted.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Google search results with &#8220;Marketing digital cancun&#8221;.<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">&#8220;<\/span><i>\n  <span style=\"font-weight: 400;\">Digital Marketing Can&#8230;&#8221;<\/span>\n<\/i><span style=\"font-weight: 400;\"> Is it really necessary to add the geographic area?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Yes, because when we know the situation of our organization and we cannot provide our product or service at a global level, it is very important that the strategy of <\/span><b>local SEO<\/b><span style=\"font-weight: 400;\">can help us to generate visibility and even <a href=\"https:\/\/tachuela.mx\/blog\/3-consejos-para-reforzar-tu-campanas-de-ppc\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">positioning in searches with geolocation<\/span><\/strong><\/a> with geolocation. <\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If, in another situation, you are looking to intensify your physical presence and now do it on the Internet, the technique of local SEO can be used. <\/span><b>Local SEO <\/b> <span style=\"font-weight: 400;\">could also be useful. The geographic component is what works when searching.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As for the advantages it offers, it can be:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">It is important when it comes to <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/tachuela.mx\/?p=9702\" target=\"_blank\" rel=\"noopener\"><b>generating local traffic<\/b><\/a><\/span><span style=\"font-weight: 400;\"> If there is a lot of competition in the place where we live and we don&#8217;t work our online presence, it is important to generate local traffic. <\/span><i>   <span style=\"font-weight: 400;\">online presence<\/span> <\/i><span style=\"font-weight: 400;\">If we do not work our online presence, they will probably choose another service or product that will appear in their searches.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Allows our business to appear on <\/span><b>Google Maps<\/b><span style=\"font-weight: 400;\">which not only brings traffic to the website or interaction on social networks, but also attracts customers or potential customers to the physical location, because it will be displayed according to the proximity function.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Organic positioning <\/span><b>organic<\/b><span style=\"font-weight: 400;\"> will allow us to appear in the first options, and this will inspire confidence to our potential users, since it gives a professional image to the business by those who appear below us.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">   <\/span> <span style=\"font-weight: 400;\">Knowing the geographic area will also allow us to show more detailed information, such as address, services and prices.<\/span><\/li>\n<\/ul>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Appearance of the search on related websites<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Which businesses can use local SEO?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All of them! Although it actually benefits much more local businesses, some of them may be  <\/span><b>gestor\u00edas<\/b><span style=\"font-weight: 400;\">, <\/span><b>dealerships<\/b><span style=\"font-weight: 400;\">, <\/span><b>restaurants<\/b><span style=\"font-weight: 400;\">, <\/span><b>personalized medical services<\/b><span style=\"font-weight: 400;\"> and for freelance <\/span><b>\n  <i>freelance<\/i>\n<\/b><span style=\"font-weight: 400;\">. The better positioned you are, the more likely you are to have potential customers in your mailbox looking for your services, so you should always remember to add  <\/span><b>the specific geographic area<\/b><span style=\"font-weight: 400;\">such as <\/span><b>Digital Marketing Cancun, Restaurants near me<\/b><span style=\"font-weight: 400;\">, <\/span><b>Tourist places in Cancun.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We hope this content has been to your liking, in conclusion: the tools and strategies with SEO <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/tachuela.mx\/blog\/practicas-seo-indispensables-2019\/\" target=\"_blank\" rel=\"noopener\">strategies with SEO<\/a><\/strong><\/span> are the right ones to stand out from the competition and actually, it is quite profitable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We are <\/span><span style=\"text-decoration: underline;\">\n  <strong>\n    <a href=\"https:\/\/tachuela.mx\/en\/\" target=\"_blank\" rel=\"noopener\">Tachuela<\/a>\n  <\/strong>\n<\/span><span style=\"font-weight: 400;\"> and we invite you to keep reading our blog to learn more about tools that can be useful for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Tachuela we use several ways to position your company over others, however, local SEO is an underused strategy that helps position many businesses over others, even if they pay. Sometimes when we perform searches we can get very specific, for example: Digital Marketing in Cancun and if you don&#8217;t believe what we say, just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[73],"tags":[],"class_list":["post-13643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/comments?post=13643"}],"version-history":[{"count":4,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13643\/revisions"}],"predecessor-version":[{"id":13654,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/posts\/13643\/revisions\/13654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media\/13228"}],"wp:attachment":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media?parent=13643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/categories?post=13643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/tags?post=13643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}