{"id":13599,"date":"2022-12-16T14:13:14","date_gmt":"2022-12-16T19:13:14","guid":{"rendered":"https:\/\/tachuela.mx\/uncategorized\/marketing-in-the-qatar-2022-world-cup\/"},"modified":"2025-08-14T14:40:19","modified_gmt":"2025-08-14T19:40:19","slug":"marketing-in-the-qatar-2022-world-cup","status":"publish","type":"post","link":"https:\/\/tachuela.dev\/en\/blog\/marketing-in-the-qatar-2022-world-cup\/","title":{"rendered":"Marketing in the QATAR 2022 World Cup"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

The Qatar World Cup is coming to an end; marketers and brands are joining this great celebration, whether at the venue with 1.2 million visitors from all over the world or the fans in their home countries, everyone is part of it; we are going to share with you those executions that have been successful and how all brands are joining the World Cup.<\/p>\n

To get into context post pandemic, this year was different, the World Cup was at the end of the year, and it intersected with off-seasons and almost reached Christmas. How can soccer be so powerful to not lose steam this season? Let’s talk about it!<\/p>\n

A Nielsen study indicates that “The World Cup is the most familiar sporting event to 95% of fans. And for soccer fans, the World Cup is the ultimate sports experience. “<\/p>\n

Fans consume brands off and online, watch the games from their apps, buy their teams’ jerseys, consume brand merchandising and bet on their favorite countries. Without a doubt, it is a great opportunity for brands to join soccer’s biggest party.<\/p>\n

Join us for this compilation of successful campaigns!<\/p>\n

BUDWEISER<\/strong>
Did you see red at the Qatar fan fest? You know who we are talking about, it is an American beer of Czech origin and patented in Germany, it is “the official beer of the World Cup” and we see it everywhere, in the stadiums, on the screens, at parties, etc. Mexico was no exception and they activated the BUD-X. house in Polanco, CDMX. Where you could watch the World Cup matches in a relaxed atmosphere, with activities and lots of soccer.<\/p>\n

\"\"<\/figure>\n
\"\"<\/figure>\n

ADIDAS<\/strong><\/p>\n

Adidas and its commercial \u201c There is only o\u0336n\u0336e\u0336 Messi. \u201c<\/p>\n

To have 5 versions of Lionel in his 5 World Cups, dedicated to the legend who can be a world champion. This video has 2.7 million views and brings as a consequence a tribute and a sales spill of the seven-time Ballon d’Or winner.<\/p>\n

\"\"<\/figure>\n
\n
\n