{"id":13481,"date":"2021-12-09T23:34:53","date_gmt":"2021-12-10T04:34:53","guid":{"rendered":"https:\/\/tachuela.mx\/xavage\/"},"modified":"2025-01-24T11:46:30","modified_gmt":"2025-01-24T16:46:30","slug":"xavage","status":"publish","type":"page","link":"https:\/\/tachuela.dev\/en\/success-stories\/xavage\/","title":{"rendered":"Xavage"},"content":{"rendered":"

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Xavage<\/h2>\n

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About the project<\/h3>\n

Multichannel Strategy<\/p>\n

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Xavage, an adventure park in Cancun, approached Tachuela with the challenge of increasing in-park sales. Working closely with the Trade Marketing team at Xcaret, we developed a <\/span>multichannel strategy<\/b> that included the implementation of an interactive initiative outside the ticket booths to boost revenue.<\/span><\/p>\n

Interactive On-Site Experience<\/span><\/p>\n

We introduced a \u201cphoto opportunity\u201d area outside the park, incorporating QR codes into various sales materials placed at the ticket booths. Visitors could scan these codes with their mobile devices to access a spinning wheel featuring real-time special promotions and exclusive offers. This initiative not only enhanced the overall visitor experience but also encouraged guests to spend more during their visit.<\/span><\/p>\n

Promotional Sales Materials<\/span><\/p>\n

In addition, we created a variety of promotional materials\u2014including brochure holders with built-in screens, leaflets, and other marketing assets\u2014that were strategically placed in high-traffic areas around the park. These materials helped capture visitors\u2019 attention and promoted the park\u2019s diverse activities and package deals.<\/span><\/p>\n

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Results<\/span><\/p>\n

Thanks to this multichannel strategy and interactive on-site initiative, Xavage experienced a significant increase in park sales. Participants who engaged with the promotion spent more compared to non-participants, leading to higher overall revenue for the park.<\/span><\/p>\n

We are proud to have been part of this successful project and look forward to collaborating with Xavage again in the future.<\/span><\/p>\n

Key Concepts:<\/span><\/p>\n

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  • Multichannel Strategy<\/span><\/li>\n
  • Trade Marketing<\/span><\/li>\n
  • Customer Experience<\/span><\/li>\n
  • Sales Materials<\/span><\/li>\n
  • QR Codes<\/span><\/li>\n<\/ul>\n
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