{"id":13475,"date":"2023-01-25T11:34:36","date_gmt":"2023-01-25T16:34:36","guid":{"rendered":"https:\/\/tachuela.mx\/corner\/"},"modified":"2025-01-24T10:58:34","modified_gmt":"2025-01-24T15:58:34","slug":"corner","status":"publish","type":"page","link":"https:\/\/tachuela.dev\/en\/success-stories\/corner\/","title":{"rendered":"Corner"},"content":{"rendered":"

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Corner Center<\/span><\/h2>\n

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About the project<\/h3>\n

Conversion Campaigns<\/b><\/p>\n

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Corner Center, a shopping center located in the fastest-growing area of Canc\u00fan, Mexico, needed to increase lead generation and turned to Tachuela for support. Together, we developed a targeted marketing strategy that significantly boosted the conversion rate from prospective leads to paying customers. In this case study, we share how we achieved these results and how you can apply similar tactics to your own business.<\/span><\/p>\n

Promotions Aligned with Project Phases<\/span><\/p>\n

As part of our strategy, we rolled out different promotions tailored to each stage of the construction process. These offers were communicated through highly personalized ads directed at specific audience segments. By delivering relevant promotions to the right people at the right time, Corner Center attracted more potential buyers at every phase and improved conversion rates over the long term.<\/span><\/p>\n

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Localized Campaigns to Drive Showroom Traffic<\/span><\/p>\n

Another key element of our approach involved geotargeted campaigns designed to generate foot traffic to Corner Center\u2019s showroom. We focused on potential investors living or working in neighborhoods close to the shopping center\u2014individuals who already had an interest in properties similar to what Corner Center offered. These campaigns ran on digital platforms such as Google Ads and Facebook Ads. As a result, showroom visits increased significantly, and we used the data gathered to optimize our ongoing marketing efforts in real-time.<\/span><\/p>\n

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Targeting Female Investors<\/span><\/p>\n

According to market research, a significant proportion of real estate investors in Cancun are comprised of women. Based on this insight, we developed campaigns specifically geared toward female audiences. This included crafting ad content that addressed the unique needs and aspirations of women investing in real estate, as well as running social media campaigns aimed at female demographics.<\/span><\/p>\n

Outstanding Results: 92% Sold Before Completion<\/span><\/p>\n

Thanks to this comprehensive strategy, the Corner Center sales team sold 92% of the project before construction was even completed. This success highlights not only the effectiveness of our digital marketing tactics but also the importance of close collaboration between the sales and marketing teams to meet and exceed business objectives.<\/span><\/p>\n

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Corner CenterAbout the project Conversion Campaigns \u00a0 \u00a0 \u00a0 Corner Center, a shopping center located in the fastest-growing area of Canc\u00fan, Mexico, needed to increase lead generation and turned to Tachuela for support. Together, we developed a targeted marketing strategy that significantly boosted the conversion rate from prospective leads to paying customers. In this case […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":13485,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13475","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/pages\/13475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/comments?post=13475"}],"version-history":[{"count":1,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/pages\/13475\/revisions"}],"predecessor-version":[{"id":13870,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/pages\/13475\/revisions\/13870"}],"up":[{"embeddable":true,"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/pages\/13485"}],"wp:attachment":[{"href":"https:\/\/tachuela.dev\/en\/wp-json\/wp\/v2\/media?parent=13475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}