{"id":13474,"date":"2023-05-08T10:33:22","date_gmt":"2023-05-08T15:33:22","guid":{"rendered":"https:\/\/tachuela.mx\/jungala\/"},"modified":"2025-01-24T11:02:53","modified_gmt":"2025-01-24T16:02:53","slug":"jungala","status":"publish","type":"page","link":"https:\/\/tachuela.dev\/en\/success-stories\/jungala\/","title":{"rendered":"Jungala"},"content":{"rendered":"

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Jungala Aqua Experience<\/h2>\n

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About the project<\/h3>\n

Awareness and Inbound Marketing Campaign<\/p>\n

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Jungala Aqua Experience is VidantaWorld\u2019s exclusive water park, designed to provide visitors with a luxury getaway. With thrilling slides, a wave pool, a lazy river, private cabanas, a spa, restaurants, bars, and concierge service, the park offers a one-of-a-kind experience amidst the natural beauty of the Riviera Maya.<\/span><\/p>\n

We launched an awareness campaign to highlight this exciting new tourist attraction and boost recognition among both travelers and local residents, ensuring they could discover all the park has to offer. Multiple digital video formats were deployed to showcase the park\u2019s features to diverse audiences\u2014particularly those planning trips to the Riviera Maya and those seeking aquatic adventures during their vacation.<\/span><\/p>\n

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To optimize results, we conducted A\/B testing on various images and video formats to determine which resonated most effectively. We also reinforced our inbound marketing channels to drive conversions, making sure that our campaigns reached potential visitors at the most opportune stage of their buying journey.<\/span><\/p>\n

This approach led to exceptional results, increasing the park\u2019s visibility, drawing in more visitors, and enhancing the overall guest experience. Since then, we\u2019ve continued our collaboration with Jungala Aqua Experience to maintain and build upon their ongoing success.<\/span><\/p>\n

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